Digital agency REBL has named Tanner Nagib (pictured left) and Low Jun Jek (pictured right) as advisors to drive and support the agency's strategy in offering clients with the most relevant digital offering. Among the list of clients REBL works with include Hitachi, Wacom SEA, CAAS, Yale-NUS, and HBO Asia.
Tanner (pictured left), formerly regional client service and digital director of Hakuhodo, is responsible for expanding its remit in Malaysia. He told A+M that Malaysia is a market that has a natural disposition towards great content and stories, and the team at REBL felt that this, coupled with strong objective driven work is going to give it a chance to create amazing work and truly benefit businesses. “The market has such rich content and diversity, blend that with objective focused work and potentially you will get behavioural changing campaigns," Tanner added.
At this point in time, REBL in Malaysia is "100% focused" on local brands and MNCs. Tanner explained that the agency took on a similar approach with Singaporean brands and saw success, and as such, intends to focus on the local needs to the Malaysian market. According to him, agencies including Fishermen Integrated, Lion & Lion, and Reprise Digital are REBL's closest competitors in the market. It is also currently in search of establishing a more robust team to support the needs of clients in Malaysia.
"[Malaysia] is a fragmented marketplace with so many players and we are designed to be lean. So you are not going to find the REBL team walking into a meeting with a large force of manpower but rather it would be potentially a three-man team representing the cause," he added. Tanner recently founded Beatnk, a micro network of independent agencies headquartered in Singapore.
Meanwhile, Low is the chief creative advisor for both Singapore and Malaysia and is based out of Singapore. According to his LinkedIn, he was with Grey Digital for more than seven years, after the acquisition of Yolk by Grey in 2010. Low co-founded Yolk Singapore in 2001 and was also the creative lead for the agency. Prior to the acquisition, Yolk had offices in Singapore and Malaysia.
Additionally, REBL also named Emily Lee director of business and strategy. For the last three years, Lee has been building and spearheading the marketing department at online furniture store Castlery, transforming the start-up into a profitable furniture eCommerce retailer.
Gavin Tan, CEO of REBL, said since launching in 2016, it felt it was time to steer the work it does in focusing on performance and delivering trackable ROI beyond mere impressions and followers. "By bringing together this group of creative business thinkers and experts to partner with our ever-hungry young team, we expect to spark some amazing work that can be proven to help drive clients’ businesses forward," he added.