marketing interactive

Digital agency LOKi Media and data firm Persuasion Technologies merge

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Malaysian digital agency LOKi Media has merged with data science and performance consultancy Persuasion Technologies to form LOKi. The newly merged agency will offer creative and data science driven customer relationship management (CRM) and business solutions.It plans to expand and consolidate its regional footprint across Malaysia, Singapore, Indonesia, Philippines, Vietnam and Thailand. The merger allows both agencies to combine their strengths and help clients power growth in the digital arena.LOKi Media focuses on web analytics and the monetisation of e-commerce websites, offering services in the area of CRM and customer segmentation, machine and deep learning, as well as performance marketing. Among the list of clients it has worked with across Malaysia, Singapore and Hong Kong include UNIQLO Malaysia, Kipling Asia, Yonder Music Regional, Axiata Group, Tune Group, Moet-Hennessy Diageo and Timberland.A+M has reached out to LOKi for more details on the marketing strategies for its expansion and who will be leading the newly merged agency.Loke Weng Leong, founder and director of LOKi Media, said that as homegrown agencies with a global outlook, the group also has the unique advantage of understanding the nuances of the local market, and what it takes to establish a niche within the context of global trends and developments.Tzu Ming, founder and director of Persuasion Technologies, added that the resulting synergy will be "amazing" and the combined strengths will help the team become more creative, productive, and sensitive to changes in the digital marketing arena.

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