Digilink Malaysia utilises digital marketing to target more Chinese tourists for 'Visit Malaysia 2020'

This post is sponsored by Digilink.

There is no doubt the consumer market in China has a lot of potential. Many corporations want a share of the market, yet it is difficult to stand out from the many existing competitors.

To create more hype and awareness for the biggest tourism event of the year, Visit Malaysia 2020, many brands want to reach out to the tourists that will be visiting the country. The very first step of welcoming them will be from the moment they touch down at local Malaysia airports.

After its first year of operations in Malaysia, Digilink recently won the pitch for Malaysia Airports (MAHB) for 2019/2020.

Digilink Malaysia was selected for its overall strategic planning and expertise to tackle the Chinese tourists. The desired objective is to create an all-in-one solution to potential Chinese visitors who plan to visit Malaysia and promote various retail and F&B offerings at Malaysia airports.

Malaysia, as one of the top spots for Chinese tourists to visit, has opened up many opportunities for brands to reach out to them.

To grab their attention, you need the right strategies, and some of the most effective ways to reach them is to tap into their daily lifestyle communication tools, such as WeChat, and the online travel platforms they will use to book their travel destinations.

“We believe the approach that we strategise will be beneficial for our clients, and thus help to target the Chinese tourists coming to Malaysia. They can now experience more F&B food delicacies, and new retail brands at the airport, as the gateway to the country,” said Man Tai, GM of Digilink Asia.

As a digital media agency that focuses highly on Chinese marketing solutions, Digilink Malaysia has been appointed as an authorised partner in the Malaysia market for Tencent products, most commonly known for WeChat, and with ByteDance, most famous for its products, TikTok/Douyin in China.

Apart from Chinese social media platforms, Digilink Asia, which also partners with a bunch of top online travel agencies such as Ctrip, Qunar, Mafengwo, TripAdvisor, Skyscanner and many more, offers a one-stop solution for FIT (free independent travellers) targeted audiences.

With more than 300 million active users monthly, Chinese tourists seek recommendations, buy flight tickets and book accommodation through these platforms.

The large user base serves as one of the competitive advantages, enabling advertisers to further study potential visitors and precisely target them with various strategic marketing approaches.

With its vast experience of planning for cross-border solutions, Digilink offers audience-targeting advertising through Chinese programmatic networks with a large group of publishers and interest sites.

With solutions from mobile and apps to on-ground and data collection, it aims to reach out to these tourists during their pre-trip, in-trip, and post-trip.

“Driving Chinese tourists to Malaysia to travel and spend has always been our mandate, We strongly believe working with MAHB will definitely be a good start to echo the Malaysia government’s mission in achieving 30 million international tourists in 2020,” said Vilsonm Wong, business director of Digilink Malaysia.

Keen to find out more? Drop the team an email at hello@digilinkasia.com.