Digi has collaborated with Universiti Teknologi Mara (UiTM) and experiential agency Motiofixo to launch a video entitled “Hero Realiti”, which documents a man’s journey to recovery from stroke using virtual reality (VR) technology.
The five-minute video showed how UiTM rehabilitation specialist associate professor Fazah Hanapiah along with her brother, Fariz Hanapiah, creative director of Motiofixio, incorporated VR technology to gamify physiotherapy and create a programme that encourages patients to move and do physiotherapy from the convenience of their home. Naga DDB Tribal and production company Mojo Films were involved in the film.
The medical rehabilitation VR (MRVR) was introduced to Md Zin, a man who suffered a stroke six months ago. MRVR was brought to his home in Sungkai powered by Digi’s internet connectivity, which was required for the solution to work. Md Zin got the hang of it quickly and was able to do some exercises with the VR technology.
Md Zin said he never thought it would be possible, but it was amazing to experience first-hand the wonders of technology and the internet in helping with his recovery. The MRVR programme is currently in research prototype stage and will soon be accessible to all in need with the help of the internet.
In line with Digi’s vision to become Malaysia’s leading digital lifestyle service provider, the project was aimed to display the role technology can play in connecting people to what matters most. By providing Md Zin with the means to accelerate his recovery, Digi hopes to inspire others to value the benefits technology and the internet can bring when used wisely. The video has garnered over 1,541,836 views on Facebook at the time of writing.
“It is indeed inspiring to see how the spirit of young Malaysians and technology can come together for good. At the end of the day technology soars highest when it’s powered by the human spirit – in this case, it was a combination of the spirit of innovation from the team at MoxioFixo and UITM and Md Zin’s perseverance,” said Bernard Lee, Digi’s head of marketing services.
Fariz Hanapiah said Motiofixo has been working on the MRVR project for the past two years, and hope to take the awareness to the next level and accelerate the developments, do more testing, and ultimately build something sustainable for other patients.
Alvin Teoh, executive creative director of Naga DDB Tribal, said it chose to work with film director Barney Chua from Mojo Films as he was someone who understood the complexities of creating a documercial and treated the project not just as a film but as a journey.
“We all know that tech is pretty awesome and what it does can be inspiring. But it’s humbling to realise that if not for the human spirit triumphing, innovation would be inconsequential. Where would technology be without human values? So in this story, we’re celebrating the people and their beliefs, not just the festivities alone,” said Mojo Film's Chua.