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DiGi partners Whatsapp in latest prepaid offer

DiGi Telecommunications is the first mobile operator in Malaysia to partner with WhatsApp Inc to offer an exclusive package for its EaSy prepaid customers to enjoy unlimited access to WhatsApp Messenger services at only RM5 for five consecutive days of unlimited access.

Praveen Rajan, head of internet and services for DiGi explained: “Communication services like WhatsApp Messenger are here to stay and they have helped to contribute in driving data traffic with their user-friendly functionalities that are supported by any smartphone platform.

“With over 25% of DiGi customers being smartphone owners, it is practical that we form a strategic alliance with WhatsApp to deliver greater value and relevance at best value to our customers.”

Brian Acton, co-founder of WhatsApp added: “Millions of users have embraced the power of mobile messaging, resulting in over 10 billion messages being delivered across the globe in a day. Since Asia is one of the fastest-growing markets for smartphones, we can expect some positive growth trends in mobile messaging in the near future.”

WhatsApp Messenger is a cross-platform smartphone messenger currently available for iPhone, Android, BlackBerry, Windows Phone and Nokia phones.

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