DIA Brands Singapore appoints Dinesh Sandhu as MD

DIA Brands Singapore has appointed Dinesh Sandhu as managing director of its Singapore operation. DIA, established in Singapore in 1995, also has offices in Malaysia, Indonesia and Australia.

Sandhu was most recently regional director of strategy, digital and media at Hakuhodo Communications Asia, for three and a half years.

Nigel Smith, Group CEO DIA, said, “Sandhu will drive our agenda in looking at the future development of the network and more importantly the digital strategy of the group. All this while staying true to our mission of creating remarkable brands. We are confident Sandhu will deliver on these KPIs and our growth targets.”

He added that the agency has long-established presence in Singapore working for many prominent brands including Changi Airport, NTUC, OCBC, Olam, SkillsFuture, Workforce Singapore, Y3 Technologies, Les Amis and Han’s F&B groups.