DHL Express gives retired courier uniforms a second life

DHL Express has partnered with Hong Kong fashion designer Eric Wong, winner of the Redress Design Award 2025 “DHL GoGreen Plus Alumni Prize,” to launch the “DHL x Absurd Laboratory BFFS Upcycled Collection.”

This unique line of fashion accessories is ingeniously crafted from the company's own retired courier uniforms, giving new and artistic life to old polo shirts and cargo pants.

Wong, the founder of Absurd Laboratory, is renowned for challenging fashion norms through deconstruction and upcycling. For this collection, he brings his signature sustainable mindset to DHL's functional workwear, blending everyday wearability with bold experimental design.

The result is a whimsical cast of characters and statement pieces, including a convertible bucket hat and sling bag, comfortable unisex clogs, and a duo of charming bear pendants with movable limbs. Each contemporary piece transforms the original uniform into a narrative of circular style.

The collaboration extends its impact beyond retail through a partnership with Hong Kong–based environmental NGO Redress. All profits from this charitable sale will be donated directly to Redress to support its mission of nurturing emerging talent within its alumni network, cultivating a new generation of designers who place sustainability at the heart of their creative vision.

Andy Chiang, senior vice president and managing director, DHL Express Hong Kong and Macau, said, “We are proud to stand alongside Redress in advancing sustainability and circularity efforts in Hong Kong’s fashion industry. Brought to life by visionary designer Wong, this initiative reimagines our retired uniforms with creativity and purpose—reflecting our shared commitment to a more sustainable future."

"As a key logistics partner to the fashion industry, we are also putting this commitment into action by shipping international orders of this collection with our GoGreen Plus service, which helps reduce CO₂e emissions through the use of Sustainable Aviation Fuel. We are also proud that all profits from this collection will go towards supporting Redress and its mission to cultivate the next generation of sustainable designers, helping to spark positive, lasting change in the industry," he added.

Wong said, “I’m honoured to collaborate with DHL and Redress on this meaningful project. Winning the DHL GoGreen Plus Alumni Prize sparked the journey, and it’s rewarding to see the concept come to life. By upcycling retired DHL courier uniforms, I wanted to give overlooked materials a new narrative—creating contemporary, desirable accessories with a strong story of sustainability and circular design.”

The limited-edition “DHL x Absurd Laboratory BFFS Upcycled Collection” charity sale is available starting today. Customers can purchase these exclusive pieces online through the Absurd Laboratory official store, or in person at Midwest Vintage stores and The Redress Closet. By participating in this sale, fashion enthusiasts can acquire a truly unique upcycled accessory while contributing directly to the development of sustainable fashion.

MARKETING-INTERACTIVE has reached out to DHL Express for more information.

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