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Designer behind viral COVID-19 redesigned logos grabs attention of major brands

Designer behind viral COVID-19 redesigned logos grabs attention of major brands

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Those of you who thoroughly had fun looking at the recent series of iconic logos such as Mastercard, LinkedIn, Nike,and Starbucks getting redesigned to reflect the new trend of social distancing would be pleased to know that Slovenia-based creative director named Jure Tovrljan (pictured below) is planning a follow up series.

jure tovrljan

While Tovrljan did not reveal to Marketing which brands would be featured next, he said he plans to publish 10 new logos in the next few days. In his initial series, Tovrljan redesigned 12 iconic brand logos to give an idea of how logos should like in such trying times, he said on his Dribble page. While he expected the series to be widely appreciated, Tovrljan said he never thought it would become viral. "The amount of feedback I am getting is overwhelming," he said.

The attention has also led to well-known brands, including some from the recent series, contacting Tovrljan about making similar adjustments to their logos. While he declined to reveal which were the brands exactly, Tovrljan said he is "really honoured" to be an inspiration to some of the biggest players in the industry. This is especially since big brands such as McDonald's and Coca-Cola have gone down the same road, he said, adding that all feedback from the brands have been positive.

Tovrljan currently works at AV studio and has been in the creative director role for close to four years. He first joined as a graphic designer in 2014. Among the list of work that AV studio does include ad campaigns, websites, retail marketing, print, digital, and events. Some of the clients it has collaborated with include mobile operator Telemach, holiday apartment reservations platform, and tissue brand Paloma.

"I have personally gotten a lot of inquiries over the past few days. The agency, too, is getting a lot of exposure worldwide and has also received some heat from the market," he added.

The inspiration for the logo redesigns came about when he looked at the Starbucks logo and wondered how the mermaid would look like with a mask.

"That was a week ago, when things around the coronavirus began to go out of hand, and all my social feeds were flooded with cheap memes about the topic," he said. As such, he decided to revive an old passion of his - logo design. After producing the first one - Starbucks - Tovrljan went ahead to create a series within four hours. 

"I am a father of one-year-old twins, so I really try to dedicated most of my free time to them and my wife. That is why I only took about four hours to make these. If I had more time, I would definitely put more effort into it," Tovrljan added.

Related articles:
12 iconic logos redesigned through a COVID-19 lens
Malaysian brands and agencies put a fun twist to logos to reflect social distancing
BOLT KL removes brand mascots from iconic logos in fun twist to have citizens remain home
KFC Malaysia shows love to all delivery riders (even those of its competitors)
McDonald's MY showcases competitors' hero products on social to show unity


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