Dentsu Thailand has hired Jon Chalermwong as chief creative officer, effective immediately. In his role, Chalermwong will oversee all creative communications across the agency’s client roster, and undertake the task of bringing creative performance to the next level. According to Dentsu, he will lead the team to deliver the best creative solutions and business transformation for clients. He will also have a key role in further developing the agency’s creative talent.
Joining from VMLY&R Bangkok, where he was deputy chief creative officer, Chalermwong created campaigns for international and local brands including BMW, Caltex, Watsons and Crystal Drinking Water. Chalermwong will report to Narong Tresuchon, CEO Dentsu Thailand.
“We are very excited to welcome Chalermwong to our team at Dentsu Thailand. He brings not only a strong focus on quality of creative business solutions, but also his valuable experience combining the power of business strategy with creative thinking. I believe that will give our clients a distinctive edge in today’s disruptive competition landscape,” said Narong.
“Chalermwong’s appointment is Dentsu taking another step forward towards strengthening our talent bench to help our clients move people and business across the region. Chalermwong is data, strategy, creativity and technology in one package. He is a great fit to the team as we continue to drive our commitment to delivering innovative business solutions,” said Ted Lim, chief creative officer, Dentsu Brand Agencies Asia Pacific.
On joining the team, Chalermwong shared, “I’m excited to come on board the team at Dentsu Thailand and its brand partners. Dentsu’s capability is beyond communication – it is about media buying, content, business transformation, data, tech, social media, experience design and innovation. And creativity is at the heart of it all. As creatives, we take an idea and turn it into a reality. Ideas on the execution are just part of a consumer’s journey, and creativity should be integrated throughout the journey. I am ready to get started on this new journey,” he added.