Dentsu Sports Asia (DSA), the Singapore-based sports marketing subsidiary of Dentsu has been appointed by Phnom Penh Crown Football Club (PPCFC) as its strategic partner.
The two-year deal will see DSA provide PPCFC with a host of marketing, branding, commercial, and sponsorship opportunities.DSA has been involved with the Cambodian football scene since 2013. Earlier this year, DSA also signed a formal partnership with the Football Federation of Cambodia in February, procuring sponsors for the 2014 edition of the Hun Sen Cup.
“DSA is always on the look-out for top football clubs in the region and PPCFC definitely fits the bill with its grassroots programme and its desire for commercial growth. We want to start this initiative of forming collaborations with clubs such as these to fully develop football in the Southeast Asian region and beyond,” Kunihito Morimura, president and chief executive officer of Dentsu Sports Asia said.