After five years as the executive creative director of Dentsu Indonesia, Keat Soh (pictured right) joins leading independent marketing network in Southeast Asia, Phibious Group as the chief innovation officer.
In his new role, Soh is tasked with driving creative transformation and embedding positive change in the burgeoning offices across the region. He will be unlocking business opportunities in intellectual property, content creation, customer experience and product innovation.
“Dentsu is close to my heart. I have nothing but affection and respect for Dick van Motman, Takaki Hibino and Ted Lim who, jointly, are the catalyst for the creative revolution sweeping the network outside Japan. But the time has come to jump in at the deep end of a different pool,” said Soh.
Based in the group’s flagship office in Ho Chi Minh City, Vietnam, Soh will be reporting to group CEO of Phibious Group, Mervyn Cheo. Cheo said Soh was selected as he is “a kindred spirit with a shared vision and a corporate maverick with a knack for uncovering real potential in new areas of growth.”
Soh added, “To top it all, he’s got Niki Marold, one of the sharpest suits in the business, permanently joined at his hip. I’d have to be blind, insane and naïve to pass up on this.”
Headquartered in Ho Chi Minh City, Phibious Group’s business interests stretch from data, technology and content to branding, media and e-commerce. Client partners include Forte Insurance, Grab, Heineken NV, Telenor, Unilever, Vietnamobile and the Yeah1 Group. In Indochina, it has offices in Cambodia, Myanmar and Vietnam.