Simone Tam has been promoted to CEO of dentsu International's Hong Kong operations, effective immediately.
Her appointment follows the departure of prior CEO Pauline Chu, who announced her retirement in November.
In addition to her current role as CEO, creative of dentsu Hong Kong, she will now oversee creative, media and CXM service delivery lines for the region.
An industry veteran with over a decade of experience in the US, China and Hong Kong, Tam will be responsible for driving dentsu Hong Kong's transformation agenda, strengthening business operations, and ensuring clients get the full value of what the agency has to offer.
She will report to Cheuk Chiang, CEO, Greater North, dentsu Asia Pacific.
"Tam is an entrepreneurial leader with a remarkable track record in delivering growth. She joined the dentsu network through mcgarrybowen in 2015, where she led both our Hong Kong and Shanghai offices. Under her leadership, the business went through transformational success, winning highly coveted awards, achieving great fame and industry-wide recognition," said Chiang.
"Her growth mindset, strong client focus and industry know-how make her the ideal leader for dentsu Hong Kong. We could not have asked for a more experienced chief and I am confident that she will continue to excel and take the group from strength to strength," he added.