Dentsu Hong Kong CEO Pauline Chu retires

Dentsu Hong Kong CEO Pauline Chu has announced retirement as she will leave the company by the end of November. 

Chu took up the current position in 2015. Over the past five years, she has been focused on integration, transformation and simplification which aligned to the company's 'Power of One’ strategy. 

According to the agency, Chu "leaves a blueprint to enable the long-term, sustainable growth of the business." With the planned simplification of the business, the Hong Kong leadership team will continue to lead their lines of business and take on broader responsibilities. CEO of greater north Cheuk Chiang will also play a greater role to oversee the market with a focus on ensuring stability and continued growth.

"I have had a long and successful career and now feel the time is right to step away and take time to consider what’s next. I have spent most of my career at Carat and dentsu, and I look back fondly at the challenges and the successes we have had as a team," said Chu.

"I look forward to seeing more successes from the agency. But for now, I am looking forward to spending more time with my family and progressing my plans to move abroad," she added.

Chu has spent nearly 35 years working with some of the world’s leading brands in banking, telecoms, retail and FMCG in Hong Kong and China. After graduation, she entered the industry as a media research specialist before joining Ogilvy in 1989. She specialised in media planning for the rest of her career, working at BBDO and McCann Erickson before joining Carat in 2006.

In 2008, she had the opportunity to move to Guangzhou to become managing director, Colgate China Media at MEC, spending two years turning around a struggling business before heading to Carat to take on the position of managing director of Carat Hong Kong in 2010.

“Chu has never shied away from challenges and has an impressive number of accolades to prove it. She is a respected leader and leaves behind a great legacy in the Hong Kong market, one that the team can build upon and drive greater success for our people, clients and business. I would like to thank her for her long-standing contribution to the business and wish her a happy, healthy retirement," commented Ashish Bhasin, CEO of dentsu APAC.


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