Dentsu appoints ECD for Vietnam office

Dentsu Aegis Network/Southeast Asia has appointed Masako Okamura(pictured), as executive creative director of Dentsu Vietnam. As Dentsu’s first female creative director, Okamura has been with Dentsu for nearly 20 years and will pick up the baton at Dentsu Vietnam immediately.

Okamura has worked for clients such as Toyota, Suntory, Shiseido and Shizuoka Broadcasting.

“I’m thrilled that Masako has decided to join our team in Southeast Asia by taking the creative lead here in Vietnam, where the team has recently done a fantastic job securing clients like Yamaha and Lexus,” said Gaku Shinoda, CEO, Dentsu Vietnam.

Commenting on the appointment, Dick van Motman, chairman and CEO, Dentsu Aegis Network/Southeast Asia said: “In order to deliver on Dentsu’s proposition ‘moving business by moving people’, we need to have a relentless focus on creativity in every aspect. With her impressive track record, we feel very comfortable that Masako will deliver exactly that for Dentsu Vietnam.”

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