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Dentsu bolsters Indonesian leadership

In preparation for the next phase of growth in 2014, Dentsu Indonesia has announced the appointment of three key management leaders.

Bobby Arthawan was appointed as president director, Keat Soh (pictured) as executive creative director, and Kenji Nogami as technical advisor.

Arthawan comes to Dentsu from his previous position as chief executive at GoMobile. With his extensive knowledge of the Indonesia market, he helped to launch the country’s first independent mobile advertising platform. Soh, a highly awarded creative with 20 years of experience across Asia-Pacific, previously served as the executive creative director of iris Worldwide where he led creative strategy for clients such as Diageo, Levis, Sony Mobile, and XL Telco.

Nogami moves to Indonesia in continuation of his 20 years with the Dentsu network, working at offices in Japan, India, and Singapore. He was also responsible for managing Dentsu’s internal regional training program, the Dentsu Network Innovation College.

“This is a key time for Indonesia as the country is transitioning from having potential and promise, to actually delivering. With the arrival of these three professionals, Dentsu Indonesia is ready to harvest during these exciting times. Bobby’s experience and leadership qualities, combined with Keat’s creative power and Kenji’s vision really put us in the perfect position to deliver for our clients in a country that will only become a greater force in this region” said Dick van Motman, chairman and CEO, Dentsu Aegis Network/SEA.

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