Dentsu appoints next generation of leaders in PH

Dentsu appoints three senior leaders for its creative portfolio in the Philippines. It comes at a time when the agency ushers in a new era of creativity designed to unify its people, their capabilities, and business growth for the creative network.

Jerry Hizon will take on the role of chief creative officer and helm both Dentsu Jayme Syfu and Dentsu One Manila. Prior to his role expansion, he previously led the transformation of the Dentsu One Manila creative team as its CCO. During his term, the business won several creative and effectiveness awards for its Ginebra San Miguel “Frontliner Labels”, namely One Show, The Work, New York Festivals, Asia-Pacific Tambuli, Ad Stars, Boomerang, and Kidlat.

Hizon has also worked on Nissin Ramen, Dole Philippines, and Seaoil and went on to win various awards and citations for their brands. He was a multi-award winner from Cannes, Clio, Spikes, LIAA, New York Festivals, The Work, AWARD, Araw, and Kidlat.

“Jerry’s passion for excellence makes him the perfect choice for this leadership position. I’ve worked with him for 13 years and have seen how he has continued to elevate and evolve the creativity we do on behalf of our clients. Jerry has been heavily involved in the development of our next-gen creative leaders and the culture of excellence that we have imbibed in our leaders at dentsu has aptly prepared him for this career milestone,” said Ronald Barreiro, CEO, Creative Service dentsu Philippines.

Elyse Bella and Edg Samson have also been promoted to managing director for Dentsu Jayme Syfu and Dentsu One Manila, respectively.

Bella will oversee business transformation at dentsu. She has been a long-time dentsu account lead, directly overseeing its major Japanese accounts including Ajinomoto, Yamaha, and Glico. She was instrumental in leading the agency’s new business wins for Shell and Mang Inasal.

“Known as the agency’s resident “Tiger Mom”, Elyse is a tenacious and dedicated business leader who continuously provides comprehensive solutions for our clients. Having run the most profitable business unit in Dentsu Jayme Syfu for six consecutive years, Elyse will partner with brands to achieve meaningful progress for growth with innovative ideas and solutions and help businesses move forward,” added Barreiro.

Samsom will lead Dentsu One Manila as managing director. Since joining dentsu in 2018, he has played a critical role in a number of dentsu Philippines’ most notable business wins, including a part of the team that won the Coca-Cola account. He has overseen top accounts including Jollibee, Unilever, and Wyeth.

“Edg is a true business leader who thrives in challenging work situations because of his calm and collected demeanour. With a solid track record and his strong affinity with our people, Edg is the perfect person to lead Dentsu One Manila to its next phase of growth,” said Alex Syfu, chief advisor, dentsu Philippines.