Siti Raflise (pictured), Consider iProspect's chief data officer, has taken on the role of group chief data officer for Dentsu Aegis Network (DAN) Malaysia, according to her LinkedIn. In her new role, Siti will focus on charting the pathway for data storage, data management, analysis, modelling, governance and consultancy.
She added in her LinkedIn profile that she will act as a steward for improving data quality for clients, and will also be a developer of data products for big data, operations, creative, martech and digital data.
Siti previously spent more than two years with Consider iProspect, during which she oversaw a range of data-related functions that include data management, ensuring data quality and developing the data strategy. According to her LinkedIn, she also offered digital and analytics roadmaps to businesses in order to deliver digital transformation strategies. She first joined Consider iProspect in January 2018.
Before joining the agency world, she was the head of marketing analytics and insights at Taylor's Education Group for more than four years. During that time, Siti was in charge of influencing the development of sales, marketing and product strategies to improve customer retention. She also worked at Arte 38, Microsoft, DBS Bank, Carlson Marketing and Witron. A+M has reached out to DAN Malaysia for comment.
Last July, Consider iProspect rolled out an AI business tool named "Pronto", which was specifically designed and developed as a completely customisable data insight dashboard that easily gathers, analyses and visualises omnichannel campaign information in real time. According to Dentsu, Pronto can be completely shaped to gather data sets that are uniquely relevant to an individual client or brand.
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