Dentsu acquires digital agency in Vietnam

Dentsu Aegis Network has acquired a stake in Emerald, a leading full service digital marketing agency in Vietnam.

Emerald will become a company within Isobar, Dentsu Aegis Network’s global digital marketing agency and will be referred to as “Emerald – Linked by Isobar”. The acquisition grows Isobar’s network in Asia Pacific, with its first time moving into the Vietnam market.The acquisition of Emerald bolsters Dentsu Aegis Network Vietnam from 162 staff to 242 in Ho Chi Minh and Hanoi.

Denise Thi and Nguyen Khoa Hong Thanh founded Emerald in 2009 and currently has over 80 staff members servicing international and local clientele such as adidas, Air France, Vinamilk and Kaspersky Lab. Thi will maintain her post as managing director of Emerald, reporting to Toshinori Aoki, CEO Dentsu Aegis Network Vietnam. Meanwhile, Nguyen’s role as operations director will see her support Thi in her duties.

Dick van Motman, chairman and CEO of Dentsu Aegis Network Southeast Asia, said: “Bringing Emerald into Isobar adds digital capabilities in Southeast Asia and particularly Vietnam where we see huge potential for digital growth.”

“Our shared vision of delivering innovative digital solutions will enable us to deliver Ideas without limits for our clients and accelerate our development in Vietnam,” Jean Lin, global CEO Isobar added.