Boybands MIRROR and ERROR have now grabbed the attention of Deliveroo Hong Kong, as it has recently worked with four members from the groups to announce the news of its partnership with supermarket chain ParknShop.
In the 19-minute video, Deliveroo Hong Kong features Lokman Yeung and Anson Kong from MIRROR, as well as DeeGor Ho and Poki Ng from ERROR to help sports commentator Christopher Chan cook three dishes to surprise his wife and daughter by ordering ingredients from ParknShop via Deliveroo Hong Kong's app. The video showcases Chan's cooking process under the guidance of Anson Kong, who is renowned for his cooking skills in real life.
Anson Kong told Chan in the video, "Although we are rivals, I will teach you how to have your wife's heart again."
Throughout the video, Anson Kong orders ingredients via Deliveroo Hong Kong's app from ParknShop and the ingredients are delivered by DeeGor Ho. After cooking, Chan's wife and daughter come to the scene to have a meal with four members from both MIRROR and ERROR as well as her husband.
At the end of the video, Chan's wife takes selfies with members of MIRROR and ERROR but Chan washes the dishes right next to them with a smile, meaning he successfully makes his wife happy with a meal cooked by him.
To further engage audiences, Deliveroo Hong Kong has uploaded the recipes of the dishes on its social platforms, allowing customers to cook the dishes at the comfort of their homes via its app as all ingredients can be bought from ParknShop.
Deliveroo Hong Kong is not the only brand leveraging MIRROR's popularity and the popular Facebook group “My wife married Mirror and left my marriage in ruins”. For example, LG also partnered with Hong Kong actor Joey Leung to save the “ruined marriage” caused by wives who loved boyband MIRROR. The latest phase of the campaign features real-life stories.
In June this year, Deliveroo inked an exclusive partnership with PARKnSHOP, with Deliveroo bringing 50 of the grocery chain’s shops across Hong Kong onto its platform during the first phase of the partnership launch. The partnership will also enable promotions of 1,000 items from the chain’s banners including PARKnSHOP, FUSION, INTERNATIONAL and TASTE, with a focus on fresh grocery items. Norman Yum, managing director of PARKnSHOP Hong Kong, said the partnership enables the brand to not only expand its customer base, but also to reach customers in locations where it wouldn’t normally have easy access to.
Yum added, “It allows us to stay on top of eCommerce and benefit from Deliveroo’s expertise on this front with ASAP delivery. We’re confident that our customers will be thrilled with this new on-demand grocery service, allowing them to order from us at all times of the day from the comfort of their own homes and receive them as quickly as 30 mins.”
According to Deliveroo grocery will remain a focus for its offerings given it has delivered a year-on-year GTV growth of more than 700% in the first quarter. Customer feedback has also been very positive, with many Deliveroo users applauding the service as the most convenient way to shop for groceries and household items, said the brand. As such, with Hong Kong rapidly adopting eCommerce and emerging new technologies, on-demand grocery delivery and editions sites will continue to be key focus area for Deliveroo. Grocery shoppers who prefer to go digital can access a wide selection of PARKnSHOP products via Deliveroo all across the city, from Hong Kong Island to the New Territories.
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