French sports company Decathlon will enjoy the prestige of having Hong Kong’s largest sports store when it opens the doors to its massive 72,000 sq. ft. location in Sheung Tak Plaza, Tseung Kwan O on 15 June.
The store’s huge size is justified in order to allow interactive retail experiences. It has an equal 36,000 sq. ft split between a traditional indoor shop floor and an outdoor practice terrace where visitors will be able to try out sports products across 70 disciplines including hiking, basketball, football, running, cycling, tennis, badminton, camping, ski, yoga, and cross-training. Cyclists can also utilize a free bicycle workshop space to test, upgrade, or repair their bikes DIY style.
The store aims to allow customers to gain a complete understanding of any product before the point of purchase. 50” LED screens will be placed in prominent areas of the store to digitally showcase the complete Decathlon product range, which includes over 13,000 models, for visitors to compare products and learn about all available options. Sports fans will also find community areas across the store to engage with specialist sports leaders about training regimens, physical goals, or general sporting tips. In addition, Decathlon will organise regular sport learning classes for sports enthusiasts to discover new interests, maximise product use, share experiences.
Marc Zielinski, Decathlon Hong Kong Leader, said: “We are all aware of the importance of exercise for better mental and physical health but at the same time, we understand sports engagement can be a heavy financial burden to some. At Decathlon, we want to make sure sport is accessible to the many through high-quality products at competitive prices, with the outdoor terrace providing a place for sports users to play and really test our products before they buy.”
Decathlon Hong Kong has also incorporated autonomous checkout into the planned launch. Users will be able to make purchases through the Decathlon mobile app for a fast and seamless shopping experience and can arrange to pick up their online purchase in store in one hour through the Click & Collect 1 Hour service.
With over 1,500 stores across the globe, Decathlon entered the Hong Kong market in August 2017 with two stores – Causeway Bay and Mong Kok – with the new Tseung Kwan O store being the brand’s third.