DDB Shanghai wins Midea’s account

Midea Air Conditioning Unit, a leading air conditioning manufacturer and marketer in China, has appointed DDB Group Shanghai as its agency of record.

Midea said choosing DDB because the agency has presented integrated creative solutions and a solid understanding of the market and consumer in the pitch.

“Midea has always been pursuing effective solutions in line with long-term branding strategy, sharing similar goals that DDB believes,” said Twelve Tong, vice president of DDB Group North China.

Su Rong, marketing head of Midea Air Conditioning, added, “We do look forward to the collaboration between Midea and DDB. We believe together we will definitely push Midea to a new height in the market.”