DDB Group HK launches e-sports and gaming agency

Tapping into the increasing popularity of e-sports and gaming, DDB Group Hong Kong has launched a local branch of its global gaming agency For The Win (FTW) in the city and secured a partnership arrangement with major industry stakeholders.

Coinciding with the launch is an exclusive partnership arrangement with major industry stakeholders, Esports Association Hong Kong (ESAHK) and CGA Entertainment (CGA). ESAHK is one of the most influential non-profits that work to support the development of the industry, and CGA is the leading e-sports event organiser in Hong Kong and Taiwan. The three-way partnership is secured by a memorandum of understanding agreement signed by all parties.

The three parties will work to jointly develop, promote and popularise the e-sports culture in Hong Kong and the wider region. The vertically integrated alliance brings together the agency’s strategic and creative excellence with category insights and operational know-how, as well as access to each other’s communities.

Apart from helping the e-sports category to reach even more audiences, DDB Group Hong Kong also hopes to bring many of its consumer-focused clients to the gaming party. The new DDB FTW will be part of DDB Group Hong Kong and run by the group’s chief business officer Leo Tsui, group account director Felix Fong, and group strategy director Adrian Tso.

“We are very proud to be the first dedicated gaming creative agency in this part of the world. With the help of our new partners, we hope to bring fresh opportunities to both the world of e-sports and the world of marketing. I am already extremely excited about the creative potential in this space," said Andreas Krasser, CEO of DDB Group Hong Kong.

DDB FTW is the first global e-sports and gaming network agency launched by DDB Worldwide out of Prague last November.

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