DDB Group Hong Kong has won the brand communication strategy and creative mandate for Hang Lung Properties’ The Peak Galleria’s new brand campaign.
According to a release, DDB snatched the account following a four-way pitch. The appointment marks another milestone for the partnership after winning gold at the Marketing Event Awards for The Peak Galleriaâ€™s Halloween event in October 2016. DDBâ€™s haunted house experience helped boost mall footfall to its highest comparative level in three years.
Going forward, DDB will take lead-agency responsibility for The Peak Galleriaâ€™s 2017/18 brand communication, and strengthen its position as a world-class shopping, dining and entertainment destination.
â€śDDBâ€™s passion and entrepreneurial spirit was undeniable from day one. Their proposal integrates strategy with executional excellence,â€ť said Joyce Lee, general manager, leasing and management at Hang Lung Properties. â€śThe result is a succinctly distilled brand identity that positions The Peak Galleria as a city getaway to unwind after a taxing day in the city, a place to explore and discover at oneâ€™s own pace,â€ť she added.
â€śTogether with Hang Lung Properties, we will kick off a fitting new brand story for one of the jewels in Hong Kongâ€™s crown,â€ť said Irene Tsui, managing partner at DDB.