DBS has struck a three-year partnership with Joseph Schooling (pictured) until 2020, which will see both parties reaching out to next-generation Singaporeans through a series of community activities and social media engagements.
This is in a bid to encourage and influence them to overcome their challenges and forge their own paths to success. Like DBS, Schooling is guided by a strong sense of purpose, passion and a spirit of excellence, the press statement read.
Marketing has reached out to DBS for additional details.
"As we turn 50, we are excited about the future and we believe that like Schooling, all of us have that spark in us which can be ignited as we press in and work towards achieving our dreams," Sim S. Lim, DBS’ Singapore country head, said.
Joseph Schooling said that DBS is what a Singaporean brand should be and it is an honour to work with the bank.
“They serve their customers well, they’re true to their roots, they’re ambitious and work hard every day to make Singapore proud. That’s why I took the plunge with DBS and made them my partner of choice," Schooling said.
He added that he wants to inspire the next generation of Singaporeans through his journey, together with DBS, to not just work hard but also live life to the fullest.
This partnership comes after Hugo Boss chose Schooling as its first Singaporean BOSS ambassador, a move which follows the swimmer’s journey into a professional career. The brand will release a series of short video clips starring Schooling, with a full video released at the re-opening of the BOSS store at The Shoppes at Marina Bay Sands on 25 May 2018. Last year, Nestle Singapore’s MILO brand also appointed Joseph Schooling as its brand ambassador for its newest beverage drink, MILO Gao Siew Dai.
Following his Gold Olympic win in 2016, DBS, amongst other brands such as Singtel, McDonald’s and Brands, took out a full page ad to congratulate Schooling and Team Singapore on their performance at the Rio Olympics. Meanwhile, other brands also took to social media to congratulate Schooling.