Seeing how the DBS Singapore Gallery, part of the National Gallery Singapore, is a place steeped in history and home to Singaporeâ€™s most significant moments, local bank DBS invited the public to share their memories and aspirations at this iconic building through a social media activation.
The social media campaign called â€śDBS Singapore Gallery Epic Momentsâ€ť runs on Facebook and Instagram.
On 16 January, around 30 Singaporeans were also invited to participate in a unique community collaboration, where they recreated their special life moments or formed new memories with their families and friends. They came together for a photo shoot, which showcased their diverse memories, at the former City Hall steps.
Participants included representatives from last yearâ€™s National Day Parade vintage contingent, Singaporeans who had their graduation and wedding photos taken at the former City Hall steps, aspiring street-dancers and yoga practitioners.
In addition, DBS Bank invited close to 100 Instagram photographers to capture these moments via their unique perspectives. Their photos were stitched together to form a stop motion video.
Take a look at the video:
In doing so, one of the largest #stopmogram movements in Singapore was created.
In 2014, DBS donated SG$25 million to The National Gallery Singapore to support its efforts in telling the Singapore story through visual arts. This initiative hopes to further entrench DBS Singapore Galleryâ€™s position as the home of Singapore art, actively telling the Singapore story through the diverse stories of Singaporeans.