DBS launches second remix hub

DBS bank has partnered with Microsoft Singapore to launch the new PixelSense technology in its second Remix Branch at the National University Of Singapore.

The new technology responds to touch and hand gestures and is implemented to create a more interactive banking experience for its younger customers.

Five "Samsung SUR40 with Microsoft PixelSense" multi-user touch screens are placed in the second Remix Branch. Users walking into the NUS branch are greeted by a large touch screen platform where they can browse through the products and email brochures directly to their personal email accounts.

An electronic que number is also provided to them via SMS and a prompt mechanism is deployed prior to their turn, allowing customers the liberty to leave and only return when they are to be serviced, cutting down time spent at the bank.

The first of such an interactive hub was set up in Scape last year in October. The new technology, which was only revealed by Microsoft in April this year, is targeted at the tech-savvy young generation and it serves its customers by presenting information and advice in paperless manner.

Koh Cheng Hwee, senior vice president & head of DBS Franchise, said: "Microsoft has provided us with a platform to transform DBS' branch banking experience with its Microsoft PixelSense technology."

He added that DBS Remix was launched as a response to the needs of the important young "customer segment and are actively engaging through technology and constant innovation."

Should the technology prove successful, DBS also aims to expand it further to its other local branches and further into other regional markets.