DBS HK fuels SMEs growth with curated culinary experiences

DBS Hong Kong has empowered local small and media-sized enterprises with curated culinary experiences, upon the launch of “DBS credit cards ‘Foodie’s goodies’ rewards”, an initiative under the “DBS Culinary Delights” flagship programme.

The promotion does not only feature exclusive dining offers and allow restaurants to enhance their exposure, but it also encourages cardholders to support and explore local restaurants in today’s competitive business environment.

Targeting DBS credit cardholders, particularly those who enjoy local dining experiences, the key strategy for the campaign is to leverage DBS' strong relationships with three of the key DBS Hong Kong’s SME partners, said the spokesperson from the bank.

"By collaborating closely with these partners, we aim to launch an engaging dining delight initiative that not only brings joy to DBS credit cardholders but also strengthens our brand credibility and enhance our visibility via local partners’ network for market presence and reach."

As part of the bank’s broader commitment to support SMEs, DBS credit cardholders can also enjoy discounted designated menus at 1957 & Co. (Hospitality), Fulum Group and Yung Kee Restaurant, who are DBS Hong Kong’s SME partners.

With over 30 participating restaurant brands, from traditional Chinese dishes to quality Japanese, Thai, Vietnamese, Shanghainese and Italian cuisines, diners can take the opportunity to experience and explore different dining cultures.

The promotion features a new foodie’s stamp rewards programme. From 1 August to 31 October 2025, DBS Credit Cardholders can enjoy up to HK$250 InstaRedeem by collecting food stamps from over 80 participating outlets under the above three restaurant groups.

Cardholders will earn one foodie’s stamp for every net spending of HK$250 or more. On their sixth transaction, cardholders can enter the “Foodie’s Goodies” lucky draw to win InstaRedeem of HK$250, HK$100 or HK$50.

To amplify the campaign, the bank will leverage DBS Bank and DBS Credit Card communication channels to send targeted messages and offers to customers to drive participation via eDM, social media. Furthermore, DBS Card+ app will be used to highlight promotions and exclusive offers to engage users, added the spokesperson. 

Emily Ip, managing director and head of cards and unsecured lending, consumer banking group and wealth management, DBS Hong Kong said, “‘Foodie’s Goodies’ is more than just a rewards programme. It is a celebration of Hong Kong’s rich dining culture and to connect our cardholders with the local culinary scene. By partnering with over 80 restaurants, we are excited to offer our cardholders more rewarding experiences while uplifting the local F&B community.”

Lareina Wang, managing director and head of SME banking, DBS Hong Kong, said, “As a strategic business partner for local SMEs, we are committed to empowering their growth beyond traditional banking services by connecting them with the right partners and business opportunities. The ‘Foodie’s Goodies initiative connects our SME partners with a million of DBS Credit Cardholders, expanding their market reach while offering our cardholders a curated selection of exceptional local delicacies.”

MARKETING-INTERACTIVE has reached out to DBS for more information. 

DBS Hong Kong SME Banking is dedicated to empowering local SMEs and growing together with them – supporting entrepreneurs and fostering a thriving, sustainable ecosystem for Hong Kong’s business community.

Don't miss: DBS sends CNY blessings to SMEs with street mob activations in HK

Earlier this year, DBS SME Banking launched a Chinese New Year social campaign that blended traditional blessings with modern banking solutions to empower Hong Kong's SMEs year-round.

A spokesperson from DBS told MARKETING-INTERACTIVE that, with Chinese New Year marking a fresh start, businesses were seeking a prosperous beginning for the year ahead. The bank understood this tradition and actively support SMEs on their journey to success. 

As part of the campaign, DBS featured visits to SME customers by its mascots Xing Xin (星星 )and Zhan Zhan (展展) along with feng shui master Qixianyu (七仙羽) as special guest. They visited various SME customers across different sectors, including 24/7 FITNESS, Meet Fresh (鮮芋仙 ), Yifang Tea (一芳台灣水果茶 ), MasterSpicy (大師兄銷魂麵舖 ), and MyiCellar (雲窖 ) to extend New Year greetings along with tailor-made gifts, including fortune water sets, fortune cards, and fai chun to delight its customers. Master Qixianyu also shared tips on how businesses can thrive in the coming year with strategies for "風生水起".

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