David Ketchum to form new venture after Bite merger

David Ketchum, president of Bite Asia Pacific, has confirmed he will launch a new venture in a matter of months, following the integration of Text100 and Bite.

The nature of the new venture remains unknown, as interested parties are "in stealth mode", but it is believed it will be in the areas of data and content marketing.

"The business idea is around helping marketing directors deploy marketing automation and data-driven content marketing," Ketchum told Marketing.

"I have always been interested in whatever is an emerging trend or cutting edge practice in marketing and communications in Asia Pacific and that won't change."

Next Fifteen is considering investment as third party investors, according to Ketchum.

Next Fifteen Communications announced Ketchum's departure as part of Text100 and Bite integration statement released eariler this week, which said Ketchum will exit the agency after a transition period.


After the merger, Bite APAC executive vice-president Paul Mottramt and Anne Costello, Text100 regional director for APAC, will step up to co-lead the newly combined business.

Ketchum founded Upstream Asia in 1999, it grew into a regional marketing and communications player with offices on Hong Kong, Beijing, Shanghai, Singapore and Sydney. It was not until five years ago the agency was merged with Bite globally on a five year plan.

"So now that period has been reached, I am happy to see the business move on to its next stage of growth and success."

"My departure from Bite is very friendly and after 13 years I want to move on to the next thing, but also happy about the possibility of continuing to work with my current partners," he added.