Data2Decisions expands its APAC footprint in China

Data2Decisions, global marketing effectiveness consultancy, has launched a new office in Shanghai, China, aiming to expand its international footprint. This will be the latest expansion to the company’s APAC roster, which already includes offices in Japan, Singapore and Australia.Part of Dentsu Aegis Network’s, Data2Decisions is working in the field of marketing effectiveness delivering a full suite of services from modelling, research and consultancy as well as proprietary technology products and platforms.Katherine Munford, managing director, said: ‘‘Shanghai is a key marketing hub for many local and global clients and there is an increasing demand for consistent, global marketing effectiveness solutions to improve ROI and drive growth.” She added that the launch of Data2Decisions China offers to meet this demand and delivers consistent data-driven marketing solutions for clients on a local and global scale.Data2Decisions APAC regional headquarters, led by Jeremy Lim, is in Singapore. The new China operation will be led by Simon Zhong, head of research and analytics, and Rain Huang, research director. Both of them have extensive experience in building complex modelling and attribution services for Chinese marketers.Zhong said: “We’ve seen a rapid rise in demand from clients who are looking for specialist consultancy services in marketing effectiveness. Our work with leading FMCG brands in China has been critical in improving media ROI and enabling Dentsu Aegis Network clients to optimise their marketing investment.”