Danone has appointed Lion & Lion as digital agency for its early nutrition milk brands in Indonesia, namely Nutrilon Royal, Lactamil and Nutrilon Tailor Nutrition. The appointment is for at least one year and is for the Indonesia market.
The agency will be tasked with supporting Danone Blue House in strengthening its digital footprint. This is through a strategic, data-driven approach to creative and social media, while working closely with the brand’s other agency partners in delivering integrated, through-the-line marketing solutions.
The collaboration between Danone and Lion & Lion started in September with Nutrilon Royal. Lion & Lion is slated to take on Danone’s full Blue House portfolio in 2018. According to Danish Rahman, brand business unit director of Danone ELN Indonesia, Lion & Lion showed an integrated approach that will "help bring Danone Blue House to the top".
"Its deep understanding of the role of digital within the early nutrition category will strengthen our positioning and innovate our digital efforts in Indonesia. We are excited to see the results of their expertise working together with our passion for innovation and transformation,” Rahman added.
“Winning Danone Blue House is a great feat for our team. Knowing how valuable early life nutrition is and how Indonesian mums are using digital to future-proof themselves and their kids inspires us to continuously be innovative in our approach to digital,” Richard Roness, managing director, Lion & Lion Indonesia, added.