Danone (Hong Kong) has appointed X Social Group as its digital media agency of record for 2016 following a three-way pitch.
Cow & Gate (牛欄牌), Nutrilon (諾優) and Aptamil (愛他美) are the core infant milk formula brands under Danone.
X Social Group will handle digital media jobs including (but not limited to) digital media planning, search engine marketing and optimisation, social media and media partnership in Hong Kong and Southern China regions.
“With our team’s strong digital capability and passion, we will provide professional integrated digital strategies in 360-degree ways and strive to win the digital battlefield for Danone in 2016,” said Wilson Wong, assistant account director at X Social Group.
The agency scooped Ocean Park's social media business in November 2015.