TBWA-owned , established in June last year, has reorganised its leadership team.
The Singapore DAN team is now led by head of digital Tuomas Peltoniemi, creative director Oz Dean, integrated brand and business leader Joanne Theseira and director of digital strategic planning Steven Watson.
DAN provides TBWA services such as creative technology and UX through social media and mobile to content, IP, search and analytics.
Philip Brett, president Southeast Asia, TBWA Asia Pacific said DAN Singapore operates as one of the “global centers of excellence where the latest technologies and platforms are invented.”
DAN brings together TBWA’s global digital talents, encompassing over 700 digital agencies within the network. It initially rolled out in 18 markets, globally.
The new leadership coincided with the departure of Brent Farrell who led the Visa account globally for TBWA. Farrell left the agency in July last year after working with the group, across multiple roles and markets since 2008.
With over two decades of experience in marketing, communications and sales, he has worked on brands such as Apple, Google, YouTube, Visa, Standard Chartered Bank, ANZ, Royal Bank of Canada, Singapore Airlines, SMU, and others in global, regional and local capacities.