Dentsu Aegis Network has appointed Ben Wightman (pictured) to the newly created role of head of data strategy, Asia Pacific, effective immediately, in a bid to drive the network’s growing data proposition.
In his new role, Wightman will work closely with Vikram Bansal, chief data officer of DAN APAC, in honing and evolving the agency's data strategy, offering support to ensure adequate data governance and drive more holistic data-led thinking across all agency brands.
Wightman joins from Dentsu Aegis' B2B marketing specialist agency gyro, where he served in various senior roles, including regional group strategy director and client service director. He was vital in building gyro's data-oriented channel and sales enablement service offering, working with leading IT clients.
“Wightman brings a broad perspective of results-driven marketing to support Dentsu Aegis Network’s strategic growth efforts in data. He is a recognized thought leader in his field and his deep understanding of the potential and opportunities that data provides gives us an added advantage to advance our leadership at the forefront of the digital economy," Vikram said.