Daikin inks deal to sponsor 28th SEA Games

Air-conditioning manufacturer, Daikin Industries, has come on board as the official cooling sponsor for the 28th SEA Games. Daikin will provide cash sponsorship of SG$1 million.

With the signing of this latest sponsorship deal to become the Official Cooling Sponsor of the 28th SEA Games, Daikin hopes to continue to achieve its global objective of growing together with global communities.

Ching Khim Huat, managing director of Daikin Air-conditioning (Singapore) said the deal was in line with the company’s global objective.

“Daikin is proud to play a key role in promoting sports around the region. We firmly believe that sporting events like the SEA Games not only encourages but also fosters strong regional cooperation, community spirit, friendship and peace within the Southeast Asian community,” Ching said.

Daikin has over the years also been actively involved with the advancement of sports in the various countries it operates in. These include the Daikin Orchid Ladies Gold Tournament in Okinawa. In addition it also sponsors the Galatasaray women’s volleyball team in Turkey, the SV Germania 08 football club in Germany, a football team in Belgium, the Greentown football team in China, and Chonburi FC in Thailand. In some countries it also supports billiards and football leagues, cycling events and track and field competitions.

Lim Teck Yin, chairman of SINGSOC EXCO said, “We are pleased to have Daikin on board for the 28th SEA Games and their sponsorship will go a long way towards the success of the Games. The SEA Games is about bridging relationships across the Southeast Asian nations, and Daikin’s involvement in the global sporting scene makes them an ideal partner to co-create this regional Games with.

In 2013, Singapore Southeast Asian Games Organising Committee (SINGSOC)  announced plans to attract SG$50 million in sponsorship dollars for the 28th SEA Games in 2015. This value is measured in both cash and value-in-kind sponsorships, according to  SINGSOC.

Since then several big local and global brands have also recently come on board as sponsors for the games.

Singapore Airlines (SIA) announced its sponsorship of the 28th Southeast Asian (SEA) Games in a bid to further strengthen its support for sports and tourism industry. Also, battery manufacturer GP Batteries, was appointed as the official Batteries Partner for the upcoming SEA Games 2015. The third tier sponsorship involves about half a million dollars worth in goods, supplying all batteries required in the official SEA Games activities.

Late last year, Deloitte came on board as the official professional services partner for the 28th SEA Games with the Singapore Southeast Asian Games Organising Committee (SINGSOC). Pledging over SG$5 million in cash and value-in-kind services such as advisory, assurance and consulting services, Deloitte took on the title of “Tier One” sponsor for the games.

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