Cycle & Carriage Malaysia revs up omni-channel journey with Antsomi

Cycle & Carriage (C&C) has selected Antsomi CDP 365 as its customer data platform (CDP) to empower its omnichannel customer experience. Antsomi CDP 365 is built by Antsomi, a regional marketing technology company with clients in Malaysia, Singapore, Thailand, Vietnam and the Philippines.

Antsomi helps brands to unify customer data and subsequently activate the data across multiple channels with hyper-personalised messages and customer experiences.

As the leading Mercedes-Benz dealership in Malaysia with 11 sites situated in key economic markets spanning the north to south of Peninsular Malaysia, C&C is committed to providing customers exceptional journeys in both the shopping experience and ownership journey. Under this partnership, C&C uses Antsomi CDP 365 to drive data-driven marketing activities with its customers.

Antsomi CDP 365 will also be helping C&C to unify customer data coming in from multiple data sources, which include its websites, eCommerce facility, digital ad campaigns, customer relationship management (CRM) system, roadshows and physical stores. The software then created the 360-degree customer view for C&C and allows the company to understand its customers in a better way, including how customers interact and engage with C&C via various touch-points.

By knowing more about its customers, C&C could deliver hyper-personalised messages and customer experiences to its customers, such as popup banners, and EDM for better customer engagements and higher sales conversion.

Stephen Tan, C&C's head of marketing said, “We always aim to provide exceptional customer experience to our customers. Using marketing technology such as Antsomi CDP 365 helps us know more about our customers and engage with them with tailor-made messages across multiple channels.”

Apart from that, C&C also uses CDP 365 to provide an O2O customer journey to customers in ITS newly launched Mercedes-Benz concept store, neu by Cycle & Carriage, at 1 Utama Shopping Centre, Tan shared.

Serm Teck Choon, Antsomi’s co-founder & CEO added, “Cycle & Carriage is an innovative partner that cares a lot about providing an exceptional customer experience for their customers, along the way when its customers make a decision to purchase a car.”

“Antsomi is proud to help C&C in understanding more about its customers in pre- and post-sales activities, and improving customer engagements and sales efficiency.”

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