Home appliance brand Cuckoo Malaysia has appointed Malaysian singer Siti Nurhaliza (pictured right) and South Korean celebrity Rain (pictured left) as its brand ambassadors for 2020. The company confirmed the appointments in a Facebook post, adding that both Siti and Rain will represent the #SAMASAMA vision in 2020.
"They are coming down and they definitely won't stop in their mission to bring you products and services that are beyond standards," it added. A+M has reached out to Cuckoo for comment.
Siti was chosen for her "charismatic charm and philantrophic character", The Star reported quoting CEO K.C. Hoe. Meanwhile, Rain has also won the hearts of fans outside of South Korea with his solo music career. According to The Star, this represented the spirit of togetherness which is a core vision for Cuckoo as a brand that aims to provide a healthy home for its consumers.
In line with Chinese New Year, the brand has launched its SAMASAMA promotion which offers consumers to receive a portable air purifier, Air Q, worth RM600 each. Both Siti and Rain are featured in the campaign.