CSM Sport & Entertainment (CSM) today announced the partnership with Melbourne-based agency Greenroom Digital to launch a new proposition in sports marketing landscape - “CSM engage”- which can track partnership content’s ability to create sales and ongoing advocacy.
CSM Engage is a fresh approach to sponsorship activation, focusing on the integration of numerous specialisms to drive and attribute positive ROI for brands and rights holders.
This new service challenges the current sponsorship status quo by activating through the full sales funnel and attributing conversion-based metrics, such as customer acquisitions and sales, alongside standard brand awareness and engagement KPIs.
Jason Steele, CSM’s senior digital marketing director, said: “By partnering with the specialists at Greenroom Digital, CSM can now conceptualise and execute digital and data-led activation strategies for brands and rights holders to drive and prove increased engagement, brand consideration, lead generation, customer acquisition and sales. I'm truly excited by CSM Engage, especially as brands and rights holders are focusing more on achieving and proving positive partnership ROI.”
Tom Huggins, co-founder and COO of Greenroom Digital, has moved to London to set up their global HQ.
“Since aligning with the CSM team here in London, we have already had some great wins, with the likes of AIA Group Limited, Vitality, Specsavers, and Millennium Hotels. We’re really looking forward to delivering some strong results and seeing what comes next.” Huggins said.
Matt Vandrau, CSM’s CEO, said: "As one of the leading sports marketing agencies in the world, it's paramount we’re always ahead of the game. The Australian sport and digital marketing space is well thought of - often leading in its innovation and advancement. Through our research and due diligence, we discovered Melbourne's Greenroom Digital. We were quick to engage and determine their unrivalled ability to help propel our business forward and ensure we're always at the forefront of what we do and the results we secure for our clients".