Content360 2023
csl's 5G "See The World Differently" campaign presents a world full of surprises with game-changing 5G technology

csl's 5G "See The World Differently" campaign presents a world full of surprises with game-changing 5G technology

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csl outperformed all of its industry peers at the MARKies Awards 2021. The csl 5G launch campaign won five awards in total, including four gold and one bronze.

"This honor motivates us to take the customer experience to even greater heights, while exploring new ways for our truly genuine 5G network to make everyday life more convenient, efficient and enjoyable," said Bruce Lam, managing director of CSL Consumer Mobile.

"In line with our responsibility to customers as one of Hong Kong’s leading mobile operators, we will continue to apply this exciting new technology in increasingly innovative ways," he added.

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The 5G revolution

As the first mobile operator to launch a true 5G network with differentiated value-added services, csl immediately identified a need to educate the market on how this new technology could change the way citizens perceived the world around them, and to show consumers how the technical attributes of 5G – such as low latency, high bandwidth and massive connectivity – were relevant to their everyday lifestyles.

This thinking spawned csl’s “See the World Differently” campaign, which was devised to rise above all the market noise and raise awareness about what 5G could actually do for the consumer, and why citizens should adopt this new mobile broadband capability.

A thematic TV commercial was created to demonstrate how 5G would change the way everyone perceives the world, and show it was about so much more than just speed. At the heart of the campaign was the notion 5G would improve people’s lives, and how it could transcend the limitations of space and time, while tearing down traditional human barriers such as age, physique and stamina.

One the digital side, csl utilised a “Nano Moment” media strategy to precisely identify and segment high potential customers into even smaller marketing niches. By understanding their interests, needs and online habits, csl can create bespoke 5G communications to deliver and win during every moment that matters.

See The World Differently

csl firmly believes the possibilities are now endless. Within this 5G ecosystem that’s unique to Hong Kong, there is space in which everyone can explore new opportunities – and see the world differently.

This article is contributed by CruiSo Digital Solutions and CSL. 

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