Performance marketing technology company Criteo has extended its reach beyond Southeast Asia with a new office in New Delhi. It has also appointed Ajeet Kandachar as managing director of India, to lead the business.
This will enable Criteo to expand operations in the country and further grow its portfolio of local customers. The company entered the India market in late 2014 and has been working with eCommerce companies such as AskmeBazaar, MakeMyTrip, Yatra, nearbuy and Urban Ladder.
Since 2013, Criteo has undergone significant global expansion. In the same year, the company launched its office in Singapore to expand its operations to Southeast Asia. Criteo now has 31 offices around the world, seven of which are in the Asia Pacific region.
Kandachar joins Criteo from Vizury, an international internet marketing company, where he was responsible for growing the business throughout the Asia Pacific region. Kandachar’s experience also includes various sales and business development positions in India.
Criteo’s performance marketing solution leverages machine learning technology, which enables it to serve AskmeBazaar visitors with personalised ads or product recommendations in real-time, whether they are on a smartphone, tablet, desktop or laptop. Criteo’s dynamic ad template also automatically selects the ad format and layout that is designed to drive higher engagement.
One of Criteo’s clients which utilised this is AskmeBaazer enlisted the company’s help to help convert its high volume of visitors and views into online transactions.
“Criteo’s performance marketing solution has outperformed other retargeting tools we’ve used by at least 40 per cent. Every channel plays a different role within the marketing funnel. We use some channels to acquire new customers and others to increase traffic. However, 60 per cent of these customers do not make purchases on first visit and Criteo has helped us successfully re-engage and convert a significant number. In this sense, retargeting is the new ‘sales’ and Criteo’s solution is a key sales acquisition tool for the AskmeBazaar platform,” Manav Sethi, head of marketing and communications at AskmeBazaar, said.
“We are beginning to see strong growth in India and are happy to welcome Ajeet to the Criteo team. His breadth of experience across the technology industry will help us develop and execute a long-term plan for growth acceleration in India,” said Yuko Saito, Managing Director, Criteo Southeast Asia. “We’re also very excited for our new office opening in New Delhi, which further signifies our strong commitment to and investment in the country’s eCommerce potential.”