Creative Underground HK's Sherri Maxwell takes ECD role at MRM//McCann Thailand

MRM//McCann, a leading data science, technology innovation and creatively-driven relationship marketing agency, will be expanding and upskilling of its team in Thailand.  Sherri Maxwell has joined the McCann Worldgroup Thailand network as executive creative director, with her special focus to be MRM//McCann work. Sherri has 25 years of multi-regional experience and joins from her previous role as regional ECD for Creative Underground, based in Hong Kong. A true creative hybrid, she is passionate about digital transformation and UX, with her work being awarded at key international shows for categories including digital, data-driven marketing and best use of customer insights and data. Maxwell said, “Creativity plays a huge role in exploring innovative CX/UX solutions and designing a seamless consumer journey. Whether it is engaging content or an insight-based digital platform that grows business, McCann and MRM//McCann understands this, so I am really excited to join the team. This will be my second stint living in Thailand, where some of my best work was achieved, as well as making some great friends, so I’m looking forward to this new chapter.” Having relocated to Bangkok, Maxwell will partner with Sukit Kittinuntakul, the deputy GM of MRM//McCann Bangkok, to deliver work. Kittinuntakul has spent more than a decade focusing on hybrid engagement planning and consumer experience. His background spans a wide range of industries, during his previous roles with McCann and MRM//McCann, and his recent promotion to Deputy GM of MRM//McCann will see him responsible for spearheading the MRM//McCann Bangkok office and digital transformation projects. The changes to the team are designed to help MRM//McCann fulfill its mission of being Thailand’s leading customer relationship agency for the digital age. Leveraging its core competencies of creativity, technology and performance, the agency will continue to help brands grow meaningful relationships with people. Yupin Muntzing, CEO of McCann Worldgroup Thailand, said: “Kittinuntakul has been with us for more than five years and has all the credentials to lead this expansion of MRM//McCann. With Maxwell’s creative vision, I am confident we have the best team in place to deliver outstanding work for our clients.”                                                                                                                                                                                                                                               “With digital advertising set to grow by 20%, and eCommerce poised to grow by 13%, Thailand is a key player in Southeast Asia’s digital and data-driven marketing scene. Under Sukit and Sherri’s leadership, we have every confidence that our Bangkok team will continue to make an important contribution both to our ambitious growth plans and to our collective intelligence in the region,” remarked Nick Handel, regional managing director, MRM//McCann APAC.