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Coway picks Leo Burnett Group Malaysia following a pitch

Coway Malaysia  has appointed Leo Burnett Group Malaysia as its advertising and communications agency.

In this role, Leo Burnett Group Malaysia will take on a 360° approach, delivering advertising, social, digital and public relations solutions. The Group underwent an over 2-month long selection process to eventually win the account.

Managing director of Coway Malaysia, Kyle Choi, said: “We have been seeking for a long-term partnership and Leo Burnett is able to understand and provide us with what we want.”

“Their proactivity and creativity in incorporating all our needs into one big complete idea are what stand out among the others. We have the same vision on the direction that Leo Burnett is heading. I look forward to seeing the sparks that Coway and Leo Burnett can create in 2016.”

Tan Kien Eng, chief executive officer of Leo Burnett Group Malaysia, said: “We are honoured to be granted the opportunity to work with Coway Malaysia. Coway is an indisputable market leader in Korea. We want to help them achieve a similar status in our part of the world. We look forward to working together to develop unique ideas and to communicate the values behind its brand.”

The collaboration kickstarted with a Chinese New Year campaign that saw the agency build brand awareness via TV commercials, radio spots and event sponsorship. Digitally, campaigns were rolled out on YouTube and Facebook, with the latter surpassing its number of planned views by 1,357%.

Coway is a manufacturer and distributor of home-wellness appliances, with its main focus being the water filtration sector. Headquartered in Korea, it made its debut in Malaysia in 2006 and continues to aggressively expand into the worldwide market.

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