COURTS Singapore marketing director Jasmine Seow takes on new role

COURTS Singapore has appointed Jasmine Seow (pictured) as merchandise director. Prior to her new role, she was marketing director for around three years. She will continue to serve in her previous capacity in the interim, as the company sources for her replacement.

In her new role, she will be responsible for driving the company’s commercial strategies and bolstering COURTS’ merchandise and services in the new financial year.  She will continue to report to Ben Tan, country CEO of COURTS Singapore. Meanwhile, the heads of all product and services categories will now report directly to her.

Prior to the appointment, Seow had held the role as marketing director since 2014. She was tasked with leading the COURTS ’ team through milestones such as COURTS’ LinkPoints Plus partnership, in a bid to grow the business’ loyalty membership programme HomeClub. She also helped drive marketing category campaigns to grow sales for the business.

“We are confident that Jasmine’s new appointment as merchandise director will strengthen the commercial team and power Courts’ business growth forward in the new financial year,” said Tan.