All about #Content360sg [GALLERY]

The second edition of Content 360 saw 120 senior marketers and industry professionals discuss the evolution of content marketing. Day 1 of the two-day marketing forum saw speakers from brands such as Nissan, Visa, Paypal, Intel, OCBC, Unilever, AXA, Kellogg’s and many others.Day 2 saw speakers from Fuji Xerox, Dell, Marina Bay Sands, Outbrain, King Content and others.Topics ranged from storytelling to organisational readiness to embracing content marketing to budgets and measurement.Here are the key discussions that took place at the conference:OCBC on its youth content marketing strategyContent marketing lessons from the Singtel-Gushcloud sagaHow to sell content marketing to the C-suiteHow to get your ideas approved by global6 lessons on compelling b2b content marketing from Fuji Xerox and DellA case for cost-effective content marketingHow to set up governance processes in content marketingCheck out the event's photos here:[gallery link="file" ids="91323,91322,91321,91316,91318,91320,91319,91315,91314,91313,91312,91311,91310,91309,91308,91307,91306,91300,91303,91305,91297,91296,91295,91290,91291,91292,91293,91294,91289,91288,91287,91286,91285,91280,91281,91282,91283,91284,91279,91278,91277,91276,91275,91271,91272,91330,91331,91402,91403,91404,91410,91411,91530,91531,91532,91533,91534,91535,91537,91538,91539,91540,91541,91542,91543,91544,91545,91546,91547,91548,91549,91550,91551,91552,91553,91554,91555,91556,91558,91559,91560,91564,91565,91566,91568,91569,91570,91572,91573,91574,91575,91576,91577,91578,91580,91581,91582,91583,91584,91585,91586,91588,91589,91590,91591,91593,91595,91596,91597,91598,91599,91601,91602,91603,91604,91605,91606,91607,91608,91609,91610,91611,91612,91613,91614,91615,91616"]The event was supported by Platinum Sponsor Outbrain, Knowledge partner King Content, and supporting partners ACMA and Black Marketing.