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Content Marketing Agency of the Year: Gold and Local Hero - Constant

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Independent creative shop Constant has snatched both the gold and local hero awards in the newly introduced content marketing category, following a year of strong growth and a slew of impressive projects across the Asia Pacific region.Ending what was a strong year for this independent agency, Constant also snagged silver in the hotly contested Design Agency of the Year.Born with a global vision, Constant is one of a very few boutique firms in Hong Kong that serves a client base on an APAC to global scale.The agency expanded a global partnership with its New Balance account last year. This is on top of a list of APAC accounts, including Nikon, Lululemon and Wrangler.https://youtu.be/N1c3k-_hlAEBased in Hong Kong with an office in Copenhagen, the three-year-old agency was founded by former Ogilvy & Mather digital specialists Tim Ho and Tem Hansen with user-centric design and storytelling at its core.A key project for New Balance saw the agency engage an LA-based contemporary artist and a Hong Kong-based neon sign craftsman to reimagine historic craftsmanship as a series of modernised illuminating artworks, aiming to reflect the characteristics of the brand’s reinvented model New Balance 580.The storytelling was curated and presented across multiple forms spanning film, print, photography and in-store display.Its strength of storytelling was also reflected in a content strategy initiative for Nikon, which was envisioned to recruit the new generation through storytelling on social media.To maintain a quality standard for its work, the co-founders keep an open mind to talent nurturing, with an office like no other – staff’s pets running around, beer on tap, and a 4000 square foot workspace big enough to have mobility scooters whizzing around.Owned by: IndependentHeaded by: Tem Hansen/Tim Ho, co-founders[embed]https://www.youtube.com/watch?v=uC5d8ZDajlk[/embed]See the full winner list of the Agency of the Year Hong Kong 2016 here.If you would like to order additional trophies for your team and client, please click here.

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