While it goes without saying that a good marketer must be resilient, adaptive, and agile, nothing could have prepared you for 2020. As the global pandemic took its toll on communities and economies around the world, you were confronted with massive shifts in consumer behaviour, e-commerce adoption and hyper-digitisation that upended everything from your marketing communications plan to your route-to-market strategies.
Yes, there were many unexpected challenges in 2020, but with them also comes opportunities and possibilities, and for many brands, the glue holding those opportunities and possibilities together is content.
Content 360 by MARKETING-INTERACTIVE brings content strategy to life like no other event! Join industry leaders and marketing peers from across APAC who care about creating useful and engaging content for all. If you plan, design, build, or manage content, Content 360 is where you belong!