Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Consumer kindness inspires GrabFood and myBurgerLab to pay it forward

Consumer kindness inspires GrabFood and myBurgerLab to pay it forward

share on

The Movement Control Order (MCO) in Malaysia has been implemented for three weeks now, and in efforts of staying home, food delivery service has been on a rise. One citizen decided to spread some kindness by treating some GrabFood riders to a meal in celebration of her birthday. In a Facebook post, the consumer said she ordered some burgers from myBurgerLab and wrote a note telling the delivery person that the burgers were her treat for their hard work. She also told the delivery person to share the burgers with other riders, and to ride safe during deliveries.

Noticing this act of kindness, myBurgerLab posted it up on its Facebook and Instagram pages, deeming the consumer  an "outstanding citizen" and that the store is happy to treat her and her friends after the MCO is over. The post which garnered approximately 2,600 positive reactions and 126 shares at the time of writing, also inspired delivery players GrabFood to pay it forward and treat its riders to a meal as well.

A+M has reached out to Grab for a statement. In her Facebook post, the consumer said although GrabFood had also given her a voucher for her deed, she cared more about the GrabFood paying it forward and treating its delivery riders to a meal.

Last week, Coway, a consumer electronics company who advocates healthy living, also utilised the GrabFood delivery service to reach out to Malaysians. Its “Stay Safe” campaign, which was done in collaboration with Universal McCann Malaysia (UM) and Grab, aimed to give away 10,000 kits consisting of hand sanitisers and masks to GrabFood delivery customers of selected eatery outlets within greater Kuala Lumpur. Kyle Choi Ki Ryong, managing director of Coway Malaysia, said it chose to provide the kits for GrabFood customers because the most vulnerable in society are currently relying on food delivery services for their daily essentials to avoid being exposed to the virus. "The team at UM understood this intention, demonstrated agile thinking and quick execution to turn around the Grab partnership," he added.

Related Articles:
KFC Malaysia jumps on WFH cooking hype with digital cookbook
Malaysian agency heads react to 2-week lockdown
myBurgerLab serves up juicy parody of Sugarbook OOH ad


share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window