Etika Group of Companies wins big at the Loyalty & Engagement Awards 2025

Etika Group of Companies emerged champion at MARKETING-INTERACTIVE’s 13th edition of the Loyalty & Engagement Awards, clinching the coveted L&E Brand of the Year title. Across multiple campaigns, it amassed an impressive six gold, nine silver, and one bronze trophy, with standout performances in categories such as ‘Best Loyalty Strategy – eCommerce’, ‘Best Loyalty Strategy – Entertainment & Media’, and ‘Best Use of Events’, among others.

Hot on its heels was Shell International Petroleum, whose ‘Shell Advantage Rewards (SHARE)’ campaign delivered six gold, five silver, and four bronze trophies. Hewlett Packard Enterprise also shone brightly, taking home five gold, six silver, and two bronze trophies for its campaign ‘HPE Engage & Grow’.

Rounding out this year’s list of outstanding performers were Geneco, Ace Canning, Alliance Bank, DBS Bank, Diana Unicharm, Syngenta Asia Pacific, and Chevron Singapore, each earning the jury’s nod for their innovative and impactful loyalty and engagement strategies.

Alongside the L&E Brand of the Year honour, we also celebrated three other coveted overall titles, spotlighting outstanding agencies that set the benchmark in the key domains of Loyalty, Engagement, and Relationship Marketing. These accolades recognised the crème de la crème of the industry — agencies whose work not only impressed the judges but also redefined what excellence looks like in each field.

PRM Marketing Services (PRMMS) stole the spotlight, clinching both the Loyalty Agency of the Year and Relationship Agency of the Year titles, while also securing runner-up for Engagement Agency of the Year. Their stellar haul of 16 gold, 11 silver, and seven bronze trophies was the result of standout partnerships with Hewlett Packard Enterprise, Syngenta Asia Pacific, Shell International Petroleum, and Inchcape Singapore. Among their winning moments were triumphs in categories such as ‘Best Engagement Strategy – B2B’, ‘Best Regional Loyalty Campaign’, ‘Best Customer Relationship Management Strategy’, and ‘Best Use of Relationship Marketing – B2B’.

Meanwhile, Ampersand Advisory shone brightly as the Engagement Agency of the Year, while also taking runner-up positions for both the Loyalty and Relationship Agency of the Year titles. With a grand total of 11 gold, 12 silver, and nine bronze trophies under their belt, they celebrated successes alongside partners like Etika Group of Companies, Rev Edition, Alliance Bank, and Mead Johnson Nutrition. Their award-winning streak covered categories including ‘Best Loyalty Strategy – Collaborative Partnerships’, ‘Best Loyalty Strategy – Fashion & Beauty’, ‘Best Engagement Strategy – Omnichannel’, and ‘Best Use of Contests / Promotions’.

Other agencies that left their mark included TMRW Vietnam, whose creative engagement strategies wowed the judges with their campaigns ‘UNLEASH YOUR PERSONALITY WITH VF 3’ for VinFast and ‘Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”)’ for Diana Unicharm. Epsilon also stood out, impressing with their relationship marketing prowess through their campaign ‘Caltex Rewards’ for Chevron.

This year’s judging journey has been nothing short of inspiring, brimming with inventive flair and game-changing ideas. We are deeply grateful to our esteemed panel of judges for their unwavering dedication and meticulous evaluations, ensuring every submission received the thoughtful review it truly deserved.

Our heartfelt thanks also go to our platinum sponsor, PRM Marketing Services (PRMMS), for their invaluable support, and to our official beer partners – Heineken Silver, Tiger SOJU, and Bernini – for keeping the celebrations in full swing during the Gala at Shangri-La Singapore on 21 August 2025.

The MARKETING-INTERACTIVE team extends warm congratulations to all the outstanding winners across their categories. Discover the complete winners’ list here.