Consulus, global innovation and design consultancy firm has partnered with Roop, an integrated advertising agency in Bangladesh, to help local brands redesign for sustainable growth. The partnership was officially signed on 31 March 2016 at The National Design Centre.Following the partnership, Roop will join the global network of Consulus, using its methodologies of business design to serve Bangledeshi entrpreneurs to help them build capacity for scalability, innovation as well as helping them expand overseas.Bangladeshi companies will be able to redesign their business and organisational models and design new products and customer experiences to shape the future.Lawrence Chong (pictured 7th from right), CEO at Consulus said: “We continue to see potential in Bangladesh as there are many well-trained professionals and there is a wealth of cultural and artistic content that has not been harnessed for global branding and innovation,”Yusuf Hasan (pictured 6th from right), CEO at Roop said: “For the past 25 years, Roop has created hundreds of logos and brand designs. It’s time to bring our branding experiences to the world in a bigger way. I see potential in partnering with Consulus, in sharing their in-depth Asian knowledge in creating the right experiences for our brand.”Consulus’ methodologies of business design have already been applied in businesses, government agencies and non-profit organisations in 18 cities throughout Asia for more than a decade. Most recently, it also opened up in Thailand.
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