AI and advanced analytics consulting firm Tiger Analytics has bolstered its expansion in the Asia Pacific region with the launch of a Singapore office. This is in response to the increasing demand it is witnessing from businesses based in the region.
Tiger Analytics’ CEO Mahesh Kumar told Marketing its research suggested that Singapore is strategically the right place for it to start. He added that it is cognizant of the nuances of operating in the region and is confident that its multi-cultural team is well-equipped to handle them. The firm has commenced "deep discussions" with several businesses in Singapore. While Kumar declined to name its clients publicly, he said that they include a top five American insurance firm, a major Italian Bank, one of the biggest cola and snacking providers, and an American electronics retailer.
The Singapore office will be led by Anupam Bhargava (pictured), who was appointed to the role of head of Asia Pacific, VP consulting in September. Prior to joining the firm, Bhargava was MD of Nielsen's Innovation Practice across developing markets and has conceptualised and led several analytics-led transformation efforts for clients.
"Our strategy is to service global firms that are based in Singapore and other APAC regions as well as local clients who do a majority of their business here. We are comfortable working with both types of firms as our clientele includes firms that have largely had business interests in one region - India or Singapore, for example," he said.
According to Kumar, the firm's closest competitors include large system integrators such as Accenture and IBM, as well as pure-play analytics providers such as Mu Sigma, LatentView, and Fractal Analytics. Currently, Tiger Analytics has more than 400 data scientists and data engineers, and is keen on expanding into the UK, Europe and Middle East regions. Headquartered in Silicon Valley, Tiger Analytics also has offices in Chennai, Bangalore, Dallas, and Jersey City.
Meanwhile, Bhargava said it is clear that new-age technologies and techniques are creating exceptional value for companies and consumers that traditional approaches have been unable to. "Tiger Analytics is leading the way in the AI consulting space with its laser focus on creating business value. I am thrilled to pave the way for our APAC journey," he said.