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Comscore names new APAC heads following global restructure

Comscore has promoted SVP, head of EMEA, Guido Fambach (pictured left) executive vice president (EVP) for EMEA & APAC; and vice president, India, Kedar Gavane (pictured right) to senior vice president (SVP) for APAC.

They will take over the reins from Comscore’s EVP, international, Will Hodgman and SVP, APAC, Joe Nguyen respectively, who both resigned recently in the midst of the company’s global restructuring. The appointments will take effect immediately.

During his tenure as SVP, EMEA for Comscore, Fambach developed revenue growth for audience and advertising solutions, and expanded the company’s footprint in the UK, North, Central and South EMEA. Prior to joining Comscore via its acquisition of Nedstat in 2010, Fambach served as VP, professional services, heading Nedstat training and consultancy services. He has built his career around SaaS sales management, as well as digital, advertising, enterprise analytics and marketing automation solutions.

Gavane, who joined Comscore in 2010 and most recently led the India, Australia and New Zealand markets as the VP of APAC, will now be reporting to Fambach. In a press release, Comscore expressed gratitude to outgoing Hodgman and Ngyuen for their contributions to the measurement landscape. “Comscore is confident that with these two seasoned leaders at the helm, the company will continue to drive new value to the marketplace,” it added.

According to Comscore, Gavane is the founding member of Comscore’s India office. During his time as VP, he oversaw new business development and sales expansion for Comscore’s suite of products and services in the region. Gavane has accumulated over 14 years of experience in the digital space, including his service as the CEO of marketing analytics company ViralSmith.

In Comscore’s first quarter earnings call last week, the audience measurement company said it reduced its workforce by 10%. The cut is part of its efforts to improve cashflow and ultimately reduce operating costs by approximately US$20 million on an annualised basis. Comscore posted a 3.4% decline to US$102.3 million in its total year-over-year revenue for the first quarter ending March 2019. Net loss stands at US$27.5 million, an improvement from US$51.5 million in the same period last year.

In April, CEO Bryan Wiener and president Sarah Hofstetter, who were based at the headquarters in the US also left the company. Comscore named director Dale Fuller as the interim chief executive officer and said there are no immediate plans to fill Hofstetter’s position.

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